Today, Blockbuster announced that they will be offering a video on-demand download service with a box from 2Wire Inc. that connects to the TV. At first glance, I thought they were copying the Netflix/Roku solution that we've come to enjoy so much, but they're not. Instead of an all-you-can-eat subscription model like Netflix, the Blockbuster solution is a download movie rental service. After the first 25 free download rentals, included in the $99 purchase price of the 2Wire box, rentals will cost at least $1.99. They claim that this means they'll be able to offer much more recent content than the Netflix subscription service, but Netflix has recently secured a number of top-tier Disney titles including "Pirates of the Caribbean: At World's End," "Ratatouille," "Meet the Robinsons," and more. In my mind, there is no comparison -- the subscription model wins. I don't think consumers are ready to "leave the meter running" on the TV set, and will be much more comfortable with a predictable bill for a set of content they value.
1 comment:
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